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What is vintage logo illustration and why is it popular in modern branding?

Vintage logo illustration refers to the design of logos inspired by retro styles, classic typography, and hand-drawn aesthetics. This approach gives brands a nostalgic and timeless appeal, often evoking feelings of authenticity, craftsmanship, and trust. Many businesses—from coffee shops to clothing labels—use vintage-inspired logos to stand out in a digital-first world, offering customers a sense of heritage and personality.